I’m amazed not only with the choice but at the ease of installing content management systems these days. This site runs on WordPress one of the many free applications that allow non developers to setup websites within a matter of clicks. It’s also available as a hosted version as is Squarespace that allows you even greater control.
Thousands of developers are writing all sorts of stuff to make these platforms as flexible as possible all with plug and play interfaces. For the large majority of SMB’s now is the time to stop using those limited bespoke systems and trusting those companies that want to charge you for reinventing the wheel. YOU OWN your business, MAKE SURE you own your website.
Shovel your money into design, usability testing, content and analytics
Aesthetics, aesthetics created out of testing, usability and analytics. Make the site pretty make it usable and make sure you deliver information. Design your website and its content with the ‘I busting to use the toilet perspective. Make your clients act and make them act quick, this really is the key.
Shovel your time into marketing
Content might be king but marketing is the queen and the wise know who’s boss, ask yourself, are you really making a commitment to your community? Are you responding to ALL your clients requests, type your company into search.twitter or any search engine and find out if people are talking about your company, and your brand.
The internet has so many free tools that help you create exposure use them and use them all. Any company that tells me that its product wont suit these tools, go look at the growth rate and usage and then think again.
Last week in Malta, I gave a workshop and asked one simple question. Who noticed the balloons on the way to work? Everyone responded ‘Norman Lowel’ I then asked them to name one bus shelter advertising poster…..nothing but blank faces. You might not agree with his politics but you have to respect his innovative approach.
The game has changed, engage, create good quality content and be the best at what you do.
