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The Maltese Digital Divide


09.29.09 Posted in Online Marketing in Malta and Internationally by Karl Camenzuli

A recent survey conducted by MaltaToday on consumption patterns shows evidence of the growing digital divide, while 40% of younger respondents have shopped over the internet in the past month, only 8% of elderly respondents have done likewise.

The digital divide is also reinforced by an educational divide between those who attended university and those who did not get past the secondary level.
While 52% of tertiary educated respondents have done some internet shopping, only 19% of those who have completed their schooling at secondary level have done likewise.
Clothes were the most likely item to be bought on the internet, followed by books and DVDs.

What did you buy? (%)

Clothes 28.9
Books 19.7
DVD/CD 11.8
Games 6.6
Jewellery 5.3
Computer gadgets 7.9
Mobiles 3.9
Airline Tickets 3.9

For a full breakdown of the findings visit the MaltaToday report (PDF 291k)


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