Marketing in Malta

2010 is the year to pull your socks up with how you invest your money in your brand.

Aim to adopt a more iterative process focusing on objectives and customers top tasks. Why do people come to your website? What links are most popular and how can you adjust your structure to accommodate this?

People are on your site whose attention you already have

Every person that lands on your page is seeking your product or service, how convincing are you in maintaining your users attention? How content are you on the areas that succeed and fail within your message?

Will they leave satisfied?

Look at your sites communication, is it allowing me to complete tasks and if I’m having difficulty are you showing me intimidating error messages that lead to dead ends or, are you humoring me with nice ones that make me complete a task and leave happy?

Are you a part of the conversation?

If you are one of the many that believe Facebook is only good with connecting with friends then I am pleased to tell you that there are now over 1.4 million Facebook Pages and they collect more than 10 million fans every day.

Having a tighter integration with Facebook with customized landing pages to reinforce your brand has a proven better conversion rate that those that don’t. Stand out with vanity Facebook URLS such as www.facebook.com/karlcamenzuli and get ready for the range of Facebook’s upcoming marketing tools planned for 2010. Facebook is aware that it needs to brush up on its marketing solutions and is rolling out engagement advertisements that combat dismal click through rates.

Do you engage with your clients or shout and scream in the corner like a spoilt child?

Learn how to engage and communicate the core attributes of your brand with people on social platforms rather then spam them through the media. Sending out a message will have a little conversion rate.

Listen, engage and connect should be your marketing mantra for 2010.

Don’t discriminate

Adopt a much stricter stance on accessibility for disabled users, (unlike the embarrassing government’s national commission persons with disability: http://www.knpd.org/). Its not only beneficial for disabled users, older users now make up a much larger percentage of the web. It also allows you to have a more future proof and intuitive web presence.

People view on the go

Make 2010 your year to gear up to mobile compatibility, yes we have been saying this for years but mobile browsing really is happening in 2010. Apple leads the way with the iPhone and others are following.

2010 is your year to take control and save money

Take control of your marketing spend and really get down to asking what was the return on investment How effective was that latest campaign and how much did it cost you? Was it measured and if not, can you justify the expense? Would it be cheaper and more effective to advertise across channels?

Get into the game

Get more acquainted with the web and updating your own website, online is no longer an island take a crash course in how to edit your content, contact your designer or sign up for a crash course with me.

Never forget

The Web is not free. You charge customers their time. Successful websites deliver the most value for the least time your audience is the centre of everything, to help you get to grips with your own marketing, consider a  consultation