We started marketing The George Hotel a few months before it officially opened and quickly established a strong facebook presence that we manage on a daily basis. Syndicating this stylish boutique hotel to the major booking engines allowed quickly got traffic and booking up to a reasonable level the trick was then looking at usability and customer feedback to increase the number of direct online bookings. This we managed within the first six months to be on par with booking.com.
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Building the mobile website
Through the monthly reports we compile it quickly emerged that an increasing number of visitors came through via a mobile platform the IOS (iPhone) leading the pack so we developed a scaleable website that is detected once the page loads. If you are browsing mobile you get the mobile version its that simple. The mobile site allows you to click to call and email. We got to see an immediate jump in visits and some rather flattering feedback.
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We manage the daily online marketing
Search engine optimization plays a large in the success of this hotel. We keep advertising spend to a minimum and build links with other websites and partners that establish trust and a good reputation. It’s no good having lots of visits to your site if only a small percent convert.
Each month we sit down with the you and go through in plain English a report of the progress. This way you see and understand the process and the results.
