08.18.10 Posted in Search Engine Marketing (SEO) in Malta by Karl Camenzuli
One of the questions clients ask frequently is, “Why do the stats from one provider not match the stats from another?” So to break this down a little I’ll try to explain the differences in how analytical applications record using the main three different ways I currently know about. JavaScript (most commonly used by the [...]
08.11.10 Posted in Marketing, Marketing Strategy by Karl Camenzuli
It was Oscar Wilde that is famous for saying’ There is only one thing in life worse than being talked about, and that is not being talked about. Marketing continues to shift into creating a mindset that focuses on adopting a positive customer experience at every turn. Let me emphasize the natural and authentic nature [...]
08.06.10 Posted in The Designers Plate by Karl Camenzuli
We get many requests for courses in web design, user experience (UX) and online marketing so we decided to team up with the excellent Think Vitamin who offer a number of updated cutting-edge videos each day from some of the worlds leading professionals all for less then $1 per day.
06.07.10 Posted in Marketing, Relationship Marketing by Karl Camenzuli
Organizations are constantly trying to come up with new ways to disrupt, interrupt and annoy in the name of advertising. We are surrounded by millions of little voices all shouting in our ears about how wonderful they are and how much we need their products and services.
05.28.10 Posted in Marketing, Offline Marketing by Karl Camenzuli
Since there is generally very little opportunity for advertising on beaches we provide you with a new way to advertise whilst simultaneously preventing cigarette litter.
04.18.10 Posted in Commissioning a Website, Marketing by Karl Camenzuli
The most important thing a webpage can do is be crystal clear about exactly what you can do on that webpage. The best word to describe people when they are on the Web is “impatient.” They are particularly impatient when they arrive at your website for the first time. They are asking themselves the essential [...]
12.16.09 Posted in Marketing by Karl Camenzuli
2010 is the year to pull your socks up with how you invest your money in your brand. Aim to adopt a more iterative process focusing on objectives and customers top tasks. Why do people come to your website? What links are most popular and how can you adjust your structure to accommodate this? People [...]