How do your customers use your website? What motivates them to want to connect with your company? We are a full service agency offering online marketing, web design, website management and marketing consultancy.

Analytical blues

08.18.10 Posted in Search Engine Marketing (SEO) in Malta by Karl Camenzuli

One of the questions clients ask frequently is, “Why do the stats from one provider not match the stats from another?” So to break this down a little I’ll try to explain the differences in how analytical applications record using the main three different ways I currently know about. JavaScript (most commonly used by the [...]


Oscar Wilde should be your business

08.11.10 Posted in Marketing, Marketing Strategy by Karl Camenzuli

It was Oscar Wilde that is famous for saying’ There is only one thing in life worse than being talked about, and that is not being talked about. Marketing continues to shift into creating a mindset that focuses on adopting a positive customer experience at every turn. Let me emphasize the natural and authentic nature [...]


Learning web design in Malta

08.06.10 Posted in The Designers Plate by Karl Camenzuli

We get many requests for courses in web design, user experience (UX) and online marketing so we decided to team up with the excellent Think Vitamin who offer a number of updated cutting-edge videos each day from some of the worlds leading professionals all for less then $1 per day.


The old school marketer was the circus trainer

06.07.10 Posted in Marketing, Relationship Marketing by Karl Camenzuli

Organizations are constantly trying to come up with new ways to disrupt, interrupt and annoy in the name of advertising. We are surrounded by millions of little voices all shouting in our ears about how wonderful they are and how much we need their products and services.


The Postcard Beach Ashtray

05.28.10 Posted in Marketing, Offline Marketing by Karl Camenzuli

Since there is generally very little opportunity for advertising on beaches we provide you with a new way to advertise whilst simultaneously preventing cigarette litter.


Why do you think the Web is such a success?

04.18.10 Posted in Commissioning a Website, Marketing by Karl Camenzuli

The most important thing a webpage can do is be crystal clear about exactly what you can do on that webpage. The best word to describe people when they are on the Web is “impatient.” They are particularly impatient when they arrive at your website for the first time. They are asking themselves the essential [...]


Top 10 suggestions to propel your company into 2010

12.16.09 Posted in Marketing by Karl Camenzuli

2010 is the year to pull your socks up with how you invest your money in your brand. Aim to adopt a more iterative process focusing on objectives and customers top tasks. Why do people come to your website? What links are most popular and how can you adjust your structure to accommodate this? People [...]


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