Top 10 suggestions to propel your company into 2010

• Category: Marketing
• 2 Comments

2010 is the year to pull your socks up with how you invest your money in your brand.

Aim to adopt a more iterative process focusing on objectives and customers top tasks. Why do people come to your website? What links are most popular and how can you adjust your structure to accommodate this?

People are on your site whose attention you already have

Every person that lands on your page is seeking your product or service, how convincing are you in maintaining your users attention? How content are you on the areas that succeed and fail within your message?
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Forget Social Media and think Customer Service

• Category: Relationship Marketing, Social Media Marketing in Malta
• 2 Comments

I’d just like to start with saying the term ‘Social Media’ makes me cringe, last year it was called ‘Web 2.0’ and who knows what term we will adopt in 2010. It’s not new and it’s not something that’s just been discovered. It’s the product of people and societies waking up from years of losing our integrity with instilled greed, and short term satisfaction. The internet offers up a louder voice a chance to reclaim our true values in that make us all great human beings. Things that we do for our loved ones, our friends, people who buy off us. These values which are in our culture and we just forget them.

Companies got complacent because consumers where complacent…while the economy was on fire, people were spending money far too recklessly, these days I hope are over.

I recently read that perhaps it’s time to change that old verse, “Money is the root of all evil” — to; “money is the fruit of living a passionate and caring life”. Let’s hope this is what 2010 brings us.