Organizations are constantly trying to come up with new ways to disrupt, interrupt and annoy in the name of advertising. We are surrounded by millions of little voices all shouting in our ears about how wonderful they are and how much we need their products and services.
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Sometimes we have something to say, something to share, this is the place we publish it
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The old school marketer was the circus trainer
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The Postcard Beach Ashtray
Essentially, the Postcard Beach Ashtray is a self-assembly beach ashtray that can be used for advertising and promotion, whilst simultaneously preventing cigarette litter on beaches; by giving smokers somewhere handy to extinguish and store their cigarettes butts.
Print Services: Advertising & Promotion
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Why do you think the Web is such a success?
The most important thing a webpage can do is be crystal clear about exactly what you can do on that webpage.
The best word to describe people when they are on the Web is “impatient.” They are particularly impatient when they arrive at your website for the first time. They are asking themselves the essential question: “Is this a website I can actually do something on quickly and easily or is it just marketing?”
Are there others like me out there, who are becoming more and more immune to false and deceptive advertising and marketing?
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Understanding information-based tasks
Many companies adopt a strange attitude towards content, adopting the attitude that it’s simply there to fill pages. It doesn’t help you do things, it’s creation is often disassociated from it’s use and its only use is it’s contribution to shortening the attention span of your user.
One of the greatest challenges I face is convincing companies the importance of, and managing the completion of, information-based tasks.
Why do people come to your website? What are they trying to do? Are you leading them down the road you want them to travel both with content and imagery?
We must reconnect information with its purpose and we must get to grips with our demographic.