A recent survey conducted by MaltaToday on consumption patterns shows evidence of the growing digital divide, while 40% of younger respondents have shopped over the internet in the past month, only 8% of elderly respondents have done likewise.
Sometimes we have something to say, something to share, this is the place we publish it
A recent survey conducted by MaltaToday on consumption patterns shows evidence of the growing digital divide, while 40% of younger respondents have shopped over the internet in the past month, only 8% of elderly respondents have done likewise.
Mihaly Csikszentmihalyi is a chap that produced a study across multiple cultures to piece together the core of happiness and found that four elements were consistent in moving people’s feelings from unhappy to happy. The following is the conclusion:
Autonomy refers to the level of control individuals feel over their surroundings. Competence is the feeling of accomplishment that arises when people are challenged and able to meet that challenge. Relatedness is how connected people feel with others. Self-esteem is how happy they are normally.
Being an online marketer I see a fair number of clients that have just spent time and money developing a website that looks pretty but is not delivering the content as and when the user needs it. Most sites play on the visual as an attempt to reduce content and excite with cleaver use of the technology. Sadly the truth of the matter is users are really not willing to sit through a couple of minutes of animation to get the information they wanted.
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Google’s mission with Search is to serve its users with the most relevant search results, to enable them to find desired info easily and to ensure they return to Google for future info requests. The more Google is used, the more likely it is their advertising platform generates revenue. One of the biggest threats (bar spam/malware) to the integrity of their search results is Search Engine Optimisation (SEO).
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Ask the average Joe the meaning of design and the first thing that comes up is something visual, yet the design process starts before the designer even puts pen to paper. Design is about informed creative choices and intentions, great design is never accidental. When you hear people getting excited over something that just works, you see the joy in the persons face in being a part of the experience.
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A few years back I pitched an idea to a cafe in Malta that’s situated in a very busy area booming with e-gaming companies and local businesses. The concept, ask people to subscribe to a daily email that sends them the varied specials of the day in order to wet the appetite and get the customers hooked.
We kept it simple for the first iteration taking into account that for the cafe owner to update this we had to look at minimizing the time spent away from the day to day running of the cafe.
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People visit government websites because they have to; they have a task. The question should be: “What is the best way to help the customer complete this task?”
The Web is about the informed, sceptical, cynical, questioning, impatient society. Citizens that feel empowered by the Web.
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