The key to web success is to stop thinking about organizational information and start thinking of customer tasks.

Why do you think the Web is such a success?

04.18.10 Posted in Commissioning a Website, Marketing by Karl Camenzuli

The most important thing a webpage can do is be crystal clear about exactly what you can do on that webpage. The best word to describe people when they are on the Web is “impatient.” They are particularly impatient when they arrive at your website for the first time. They are asking themselves the essential [...]


Quality of the customer experience

09.09.09 Posted in Revamping your Site, User Experance by Karl Camenzuli

Being an online marketer I see a fair number of clients that have just developed a website that looks pretty but is not delivering the content as and when the user needs it. This post looks at some quotes that sum up how to approach the design


What’s your voice?

06.25.09 Posted in Marketing Strategy, Notice board, Revamping your Site by Karl Camenzuli

Every visitor you get to your site comes for something, are you really delivering what the user what’s to know?


Investing in a web designer can limit your vision and be a waste of money

06.23.09 Posted in Commissioning a Website by Karl Camenzuli

We all have our roles to play, yet most clients see a web designer as a one stop solution to producing a website that delivers all your needs. This article explains why putting all your eggs into ne basket is not such a good idea


How much should you pay for a website?

06.11.09 Posted in Commissioning a Website, Revamping your Site by Karl Camenzuli

Your content management system should cost you nothing so save your money on reinventing the wheel and start spending on the things that count.


Why asking for designs upfront is damaging to clients

04.14.09 Posted in Commissioning a Website, Revamping your Site by Karl Camenzuli

These days producing a website is not a big deal, understanding your users habits and delivering a solid user experience is the challenge, learn why first impressions are misleading


Whisking up some Social Media feeds your community

04.14.09 Posted in Site Review, Social Media Marketing in Malta by Karl Camenzuli

Our very own Taste Magazine is creating the right mix between print and web offering its readership an avenue to be part of the mix, see how this beautifully constructed publication makes this happen


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