Identify where conversations are taking place and participate in a non-obtrusive way.

Quality of the customer experience

09.09.09 Posted in Revamping your Site, User Experance by Karl Camenzuli

Being an online marketer I see a fair number of clients that have just developed a website that looks pretty but is not delivering the content as and when the user needs it. This post looks at some quotes that sum up how to approach the design


What’s your voice?

06.25.09 Posted in Marketing Strategy, Notice board, Revamping your Site by Karl Camenzuli

Every visitor you get to your site comes for something, are you really delivering what the user what’s to know?


How much should you pay for a website?

06.11.09 Posted in Commissioning a Website, Revamping your Site by Karl Camenzuli

Your content management system should cost you nothing so save your money on reinventing the wheel and start spending on the things that count.


Why asking for designs upfront is damaging to clients

04.14.09 Posted in Commissioning a Website, Revamping your Site by Karl Camenzuli

These days producing a website is not a big deal, understanding your users habits and delivering a solid user experience is the challenge, learn why first impressions are misleading


HELP! You might unintentionally be micromanaging your online project

03.08.09 Posted in Commissioning a Website, Revamping your Site by Karl Camenzuli

In this article we look at what role the client and agency take when developing an effective website message and campaign and discover that the only way to see what generates results is to test your market


Keeping consistency across your website content

03.04.09 Posted in Revamping your Site by Karl Camenzuli

Avoiding the pitfalls that can lead to inconsistent site communication


The questions every client should ask a web designer/company before committing

03.02.09 Posted in Commissioning a Website, Revamping your Site by Karl Camenzuli

Last week I received a telephone call from a client who has an existing website and asked in a fit of desperation if I could redesign it from the ground up. The bespoke content management system the clients website runs on is proving to be a usability nightmare not to mention the person who developed [...]


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