Online marketing and communication is about helping people do things.The customer is the boss and we need to learn about what they need to do right now, and help them do that.
Organizations are constantly trying to come up with new ways to disrupt, interrupt and annoy in the name of advertising. We are surrounded by millions of little voices all shouting in our ears about how wonderful they are and how much we need their products and services.
Since there is generally very little opportunity for advertising on beaches we provide you with a new way to advertise whilst simultaneously preventing cigarette litter.
The most important thing a webpage can do is be crystal clear about exactly what you can do on that webpage. The best word to describe people when they are on the Web is “impatient.” They are particularly impatient when they arrive at your website for the first time. They are asking themselves the essential [...]
One of the greatest challenges I face is convincing companies the importance of, and managing the completion of, information-based tasks.
A recent survey conducted by MaltaToday on consumption patterns shows evidence of the growing digital divide, while 40% of younger respondents have shopped over the internet in the past month, only 8% of elderly respondents have done likewise.