When I’m commissioned by a company to evaluate an existing marketing strategy I usually start with two things: How the company treats the staff What the company perceives the lifetime value of a customer to be The simple approach to step on is the company takes care of the staff, the staff takes care of [...]
How do your customers use your website? What motivates them to want to connect with your company? We are a full service agency offering online marketing, web design, website management and marketing consultancy.
Oscar Wilde should be your business
It was Oscar Wilde that is famous for saying’ There is only one thing in life worse than being talked about, and that is not being talked about. Marketing continues to shift into creating a mindset that focuses on adopting a positive customer experience at every turn. Let me emphasize the natural and authentic nature [...]
How to utilize e-marketing to brand your company & appeal to Cherry Pie enthusiasts
A few years back I pitched an idea to a cafe in Malta that’s situated in a very busy area booming with e-gaming companies and local businesses. The concept, ask people to subscribe to a daily email that sends them the varied specials of the day in order to wet the appetite and get the [...]
What’s your voice?
Every visitor you get to your site comes for something, are you really delivering what the user what’s to know?
Breaking out of the browser
Limiting yourself to your website is limiting the exposure you that can really separate your company from your competitors. This article looks at ways on how breaking out of the traditional approach is now the way forward
Conversations and monetisation is the name of the game
Lead generation sites are often undervalued. In many cases, they drive significantly more revenue to their owners then e-commerce sites. Recognizing this is the first step toward maximizing ROI of your online investment with the help of analytics.
Writing ‘click here’ has to stop NOW!
New Media is free, peoples time is not. The game these days is the ability to grab peoples attention and hold it long enough to deliver your message.
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