When I’m commissioned by a company to evaluate an existing marketing strategy I usually start with two things: How the company treats the staff What the company perceives the lifetime value of a customer to be The simple approach to step on is the company takes care of the staff, the staff takes care of [...]
How do your customers use your website? What motivates them to want to connect with your company? We are a full service agency offering online marketing, web design, website management and marketing consultancy.
The Maltese Digital Divide
A recent survey conducted by MaltaToday on consumption patterns shows evidence of the growing digital divide, while 40% of younger respondents have shopped over the internet in the past month, only 8% of elderly respondents have done likewise.
Selecting a dedicated SEO/Online marketing company in Malta
What you need to know before hiring an SEO consultant.
Email marketing best practice
Maltese companies are beginning to see the benefits of using email newsletter campaigns to generate interest in services and products. However most of the ones I seem to receive are not a product of me signing up for the service so tends to have a negative impact on the company’s reputation, this post aims to assist in the best practice with planning your email campaign strategy
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