I’d just like to start with saying the term ‘Social Media’ makes me cringe, last year it was called ‘Web 2.0’ and who knows what term we will adopt in 2010. It’s not new and it’s not something that’s just been discovered. It’s the product of people and societies waking up from years of losing [...]
How do your customers use your website? What motivates them to want to connect with your company? We are a full service agency offering online marketing, web design, website management and marketing consultancy.
Understanding information-based tasks
One of the greatest challenges I face is convincing companies the importance of, and managing the completion of, information-based tasks.
The Maltese Digital Divide
A recent survey conducted by MaltaToday on consumption patterns shows evidence of the growing digital divide, while 40% of younger respondents have shopped over the internet in the past month, only 8% of elderly respondents have done likewise.
The four factors of positivity for your company
Mihaly Csikszentmihalyi is a chap that produced a study across multiple cultures to piece together the core happiness and found that four elements were consistent in moving people’s feelings from unhappy to happy. The following is the conclusion:
Quality of the customer experience
Being an online marketer I see a fair number of clients that have just developed a website that looks pretty but is not delivering the content as and when the user needs it. This post looks at some quotes that sum up how to approach the design
Google, SEO and Webmaster Tools
Google’s mission with Search is to serve its users with the most relevant search results, to enable them to find desired info easily and to ensure they return to Google for future info requests. The more Google is used, the more likely it is their advertising platform generates revenue. One of the biggest threats (bar [...]
How to utilize e-marketing to brand your company & appeal to Cherry Pie enthusiasts
A few years back I pitched an idea to a cafe in Malta that’s situated in a very busy area booming with e-gaming companies and local businesses. The concept, ask people to subscribe to a daily email that sends them the varied specials of the day in order to wet the appetite and get the [...]
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