Online marketing and communication is about helping people do things.The customer is the boss and we need to learn about what they need to do right now, and help them do that.
Organizations are constantly trying to come up with new ways to disrupt, interrupt and annoy in the name of advertising. We are surrounded by millions of little voices all shouting in our ears about how wonderful they are and how much we need their products and services.
One of the greatest challenges I face is convincing companies the importance of, and managing the completion of, information-based tasks.
Lead generation sites are often undervalued. In many cases, they drive significantly more revenue to their owners then e-commerce sites. Recognizing this is the first step toward maximizing ROI of your online investment with the help of analytics.
In part one of this article I covered the importance of relationship marketing and how in today’s world consumers have a much greater voice, in part two, I’ll explain what matters now is how you react. What are the basic tools you can use for listening to clients? Google Alerts Twitter Search Your Analytics applications [...]
The best way to ensure that you deliver the most effective message to your web visitors is to regularly test and optimize the content on your web site.
In this two part article I explore the best way to go about this on a budget