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	<title>Marketing in Malta &#187; Relationship Marketing</title>
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	<link>http://www.marketinginmalta.com</link>
	<description>Having a website is only half the battle, keeping it fresh and building brand loyalty through customer experience is the key.</description>
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		<title>Who takes care of who in your company?</title>
		<link>http://www.marketinginmalta.com/2010/08/who-takes-care-of-who-in-your-company/</link>
		<comments>http://www.marketinginmalta.com/2010/08/who-takes-care-of-who-in-your-company/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 08:46:26 +0000</pubDate>
		<dc:creator>Karl</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Marketing in Malta and Internationally]]></category>
		<category><![CDATA[Relationship Marketing]]></category>

		<guid isPermaLink="false">http://www.marketinginmalta.com/?p=1428</guid>
		<description><![CDATA[When I’m commissioned by a company to evaluate an existing marketing strategy I usually start with two things: How the company treats the staff What the company perceives the lifetime value of a customer to be The simple approach to step on is the company takes care of the staff, the staff takes care of [...]]]></description>
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		<title>The old school marketer was the circus trainer</title>
		<link>http://www.marketinginmalta.com/2010/06/the-old-school-marketer-was-the-circus-trainer/</link>
		<comments>http://www.marketinginmalta.com/2010/06/the-old-school-marketer-was-the-circus-trainer/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 08:36:55 +0000</pubDate>
		<dc:creator>Karl Camenzuli</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>

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		<description><![CDATA[Organizations are constantly trying to come up with new ways to disrupt, interrupt and annoy in the name of advertising. We are surrounded by millions of little voices all shouting in our ears about how wonderful they are and how much we need their products and services. The old school Marketer is trained to think [...]]]></description>
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		<title>Forget Social Media and think Customer Service</title>
		<link>http://www.marketinginmalta.com/2009/11/social-media-and-customer-service/</link>
		<comments>http://www.marketinginmalta.com/2009/11/social-media-and-customer-service/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 10:16:10 +0000</pubDate>
		<dc:creator>Karl Camenzuli</dc:creator>
				<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Social Media Marketing in Malta]]></category>

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		<description><![CDATA[I’d just like to start with saying the term ‘Social Media’ makes me cringe, last year it was called ‘Web 2.0’ and who knows what term we will adopt in 2010. It’s not new and it’s not something that’s just been discovered. It’s the product of people and societies waking up from years of losing [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Understanding information-based tasks</title>
		<link>http://www.marketinginmalta.com/2009/10/understanding-information-based-tasks/</link>
		<comments>http://www.marketinginmalta.com/2009/10/understanding-information-based-tasks/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 07:19:00 +0000</pubDate>
		<dc:creator>Karl Camenzuli</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[User Experance]]></category>
		<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Writing online content]]></category>

		<guid isPermaLink="false">http://www.marketinginmalta.com/?p=917</guid>
		<description><![CDATA[One of the greatest challenges I face is convincing companies the importance of, and managing the completion of, information-based tasks.]]></description>
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		<title>Conversations and monetisation is the name of the game</title>
		<link>http://www.marketinginmalta.com/2009/06/conversations-and-monetisation/</link>
		<comments>http://www.marketinginmalta.com/2009/06/conversations-and-monetisation/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 15:50:21 +0000</pubDate>
		<dc:creator>Karl Camenzuli</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Relationship Marketing]]></category>
		<category><![CDATA[Business strategy]]></category>

		<guid isPermaLink="false">http://www.marketinginmalta.com/?p=672</guid>
		<description><![CDATA[Lead generation sites are often undervalued. In many cases, they drive significantly more revenue to their owners then e-commerce sites. Recognizing this is the first step toward maximizing ROI of your online investment with the help of analytics.]]></description>
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