How do your customers use your website? What motivates them to want to connect with your company? We are a full service agency offering online marketing, web design, website management and marketing consultancy.

Understanding information-based tasks

10.21.09 Posted in Marketing, Relationship Marketing, User Experance by Karl Camenzuli

One of the greatest challenges I face is convincing companies the importance of, and managing the completion of, information-based tasks.


The four factors of positivity for your company

09.25.09 Posted in User Experance by Karl Camenzuli

Mihaly Csikszentmihalyi is a chap that produced a study across multiple cultures to piece together the core happiness and found that four elements were consistent in moving people’s feelings from unhappy to happy. The following is the conclusion:


Quality of the customer experience

09.09.09 Posted in Revamping your Site, User Experance by Karl Camenzuli

Being an online marketer I see a fair number of clients that have just developed a website that looks pretty but is not delivering the content as and when the user needs it. This post looks at some quotes that sum up how to approach the design


Abusing the letter ‘e’

08.03.09 Posted in Notice board, User Experance by Karl Camenzuli

Shouldn’t dot-GOV be focused at helping citizens and businesses make easier, faster, better-informed decisions along with services that save the public time.


The power of great design

07.19.09 Posted in User Experance by Karl Camenzuli

It seems that most companies are still not getting what makes great design and are happily approaching it subjectively. The key to really great design is to move away from opinion and towards observation if you really want to maximize the return on investment from the user experience. User experience design is not merely aesthetic. [...]


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